sells agricultural produce direct from farmers to hotels, restaurants, catering businesses and consumers through its online platform, with a goal to reduce the stakeholders in the supply chain and increase profitability for farmers.

But when it comes to beef, Indonesia relies on Australian cattle to supply its feedlots and abattoirs, as Indonesia cannot come close to providing enough beef for its population of 260 million people.

Now, founder, Edward S Siagian wants to connect Indonesian customers directly with Australian cattle producers through the current live export trade.